“Further, and very important to us when considering a sale, is the desire of Plano Synergy to keep the operation intact and maintain the team that has been responsible for building and maintaining the Zink Calls and Avian-X personalities. It will be our focus to keep the brands true to their core, while taking them to the next level,” says Fred Zink, President. “Plano Synergy's pattern of purchasing and further developing major brands within the industry aligns with our long-term strategic growth objectives. The addition of Zink Calls and Avian-X helps to further our position as the nation's premier hunting and fishing outdoor products company.” “They represent best-of-class in innovation and quality-driven products that consumers and retailers demand, while at the same time complementing our existing position within the category. “The brands are a natural fit for the growth of Plano Synergy,” said Tom Hurt, President & CEO at Plano Synergy. The acquisition of Zink Calls and Avian-X, along with its existing brands, enhances Plano Synergy's ability to provide retailers with a one-stop shop for all waterfowl-hunting accessory and product needs. With field-proven products, the long-term mission of Zink Calls and Avian-X is to promote waterfowl and turkey hunting to the consumer in a traditional, ethical, responsible, and enjoyable manner. Zink Calls and Avian-X are leaders in the premium waterfowl call, turkey call, frame blind and hunting decoy categories. Plano Synergy Outdoors, which manufactures hunting, fishing and other products for outdoor sportsmen, has acquired the bird hunting brands Zink Calls and Avian-X as well as 24/7 Productions.
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